Social Media is no longer just a tool to communicate and connect with friends and family, but you can become an influencer in South Africa and turn it into your side hustle earning hundreds of Rands/Dollars. By harnessing the power of Social Media Marketing both Bunisesse and individuals [aka Influencers] are able to extract money from social media

Take a look at YouTube, people are becoming millionaires. Well, you don’t have to be a Youtuber but it depends on whether you possess the ability to captivate and engage audiences, through video, text, or simply images that will help you choose the platform you want to use.

A social media influencer is an individual who has established credibility and a large following on social platforms. They are trendsetters, opinion leaders, and content creators who leverage their influence to engage and inspire their audience

Although Influencers come in different types, Nano Influencers, Micro-Influencers, Macro Influencers, and Mega Influencers. More on that later

theSalt App is an influencer hub for anyone who wants to dive into the influencer industry whether as a hobby or as a professional. I believe theSalt is the way to go if you are a beginner or just starting out with a small number of followers in your socials.

The first step in becoming a social media influencer is to find your niche. Consider your interests, passions, and expertise. Are you an expert in fashion, travel, fitness, or perhaps technology? Then you can build your social media presence with content based on the type of niche you choose to do.

Then research popular trends and topics relevant to South Africa to determine where your expertise aligns with the needs of the audience, This will help you grow exponentially.

With so many social media platforms available, it’s important to select those that best suit your niche and target audience. Platforms like Instagram, YouTube, Twitter, and TikTok have significant user bases in South Africa. But still, you have to determine what type of content you want to share, Text, Videos, or Pictures

For long content videos, you can go with YouTube while for short content go for TikTok. If you are into fashion Instagram may be a good choice to start with. Text + Pictures you should consider Facebook or Twitter [aka X ].

Tailor your content to the strengths of each platform, ensuring your message resonates with the audience.

Content is the backbone of social media influencing. High-quality and engaging content can help you stand out in the crowded online space. Develop your unique style and brand identity to create a lasting impression. Utilize visuals and storytelling techniques to make your content more relatable and memorable

Building a loyal and engaged audience is a gradual process. Utilize social media tools and tactics to grow your follower base organically. Engage with your audience by responding to comments, and messages, and participating in discussions.

Companies love influencers with high engagement [aka more likes and comments] in their content.

As your influence grows, you may start considering monetization options. Brands are often eager to collaborate with influencers to reach their target audience. Negotiate fair deals and contracts while ensuring that sponsored content aligns with your brand and values. But by using theSalt App they do most of the hard work for you.

• Step 1.
  • Register on theSalt Website
  • On signing up, you’ll give info about yourself, your likes, interests, hobbies, where you shop, your lifestyle, social media interests, and more. They use it to match you with clients [companies looking for influencers].
• Step 2.
  • We will find your perfect match.
  • Based on your info, we match you with brands and campaigns that are best suited to you.
• Step 3.
  • Get trained and get influencing.
  • You’ll be given all the info and tasks that you need to complete the campaign. Then all you do is interact with your community. All campaigns have social media tasks, some include activations and even car branding – each is an opportunity to have fun and make more money.
• Step 4.
  • Get paid!

Yes, theSalt App is legit. They connect brands with the right influencers by having a system that determines their engagement using nano points. What are Nano Points/Credits

When you complete quizzes and refer others to sign up to theSALT, you can earn Nano-Credits. The more credits you have, the higher up on the list you appear when we run searches for profiles that match yours. This greatly increases your chance of being chosen for a campaign. Keep a lookout for other exciting ways to earn more credits.

Being a social media influencer comes with its challenges. Learn to handle online criticism and trolls with grace and professionalism. Strike a balance between your personal and professional life, as the lines can blur in the digital world. Be aware of the legal and ethical responsibilities that come with influencing.

Monitor your social media performance using metrics like engagement rates, reach, and conversions. Analyze data insights to refine your strategies continually. Adapt and evolve to stay ahead of the ever-changing social media landscape. theSalt App has some learning guides for beginners you can look at to learn.

If really want to become a social media influencer in South Africa it requires dedication, creativity, and a genuine connection with your audience. By identifying your niche, creating compelling content, and engaging your followers authentically, you can carve a path to success.

Embrace the journey, learn from experiences, and consistently evolve to leave a lasting impact on the digital landscape of South Africa. Remember, your voice has the power to inspire and bring about positive change in the lives of others. If you feel like an influencer is not for you check out my guide to CPA Marketing an alternative way to earn money online